Case Study

AI Visibility for a Niche E-commerce Brand

Client: DTC brand selling eco-friendly home products
Challenge:
Despite solid rankings for some keywords, the brand was completely missing from AI-generated answers like:
“Best eco-friendly dish soap” or “Plastic-free kitchen alternatives.”
Their competitors were showing up in ChatGPT shopping suggestions and Google SGE carousels — they weren’t.

🧩 Our Approach:

  • Optimized top product pages for AI discoverability with clear, fact-based descriptions

  • Implemented structured data (product, review, FAQ, and HowTo schemas)

  • Created comparison-style blog posts (e.g. “Top 5 Plastic-Free Dish Soaps”) that match AI search intent

  • Built topical authority with internal linking and AI-citable content blocks

📊 Results After 2 Months

  • ✅ Products featured in Google SGE shopping boxes

  • ✅ Mentioned in Perplexity answers for key eco-shopping queries

  • ✅ 44% increase in qualified traffic

  • ✅ 2.6x more conversions from non-Google AI platforms

🡆 Don’t just sell.
Be the brand AI suggests first.

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